The team

Both sides of the chair.
That's the whole company.

One of us spent twenty years in the chair. The other spent twenty-five behind it. We saw the same broken industry from opposite sides — and built Monarch together. We're a small studio on purpose — the two people who built it are the two people you'll meet when you walk in. No call centers. No regional managers. No hand-offs. Just us.

Justin King, founder of Monarch
Founder, CEO & Idea Guy

Justin King

Twenty years a client · nine inside the industry

Justin saw what was happening to today's big-box hair system clients — and knew it didn't have to be that way.

Twenty years as a client himself, nine of them inside the industry as a model, employee, and senior leader, gave him a clear view of what good looked like — and what was missing. Rather than try to fix it alone, he went to the one person who could do the part he couldn't: Tina, for the craft. He handles everything around the chair. Together they made Monarch a reality.

Outside Monarch, Justin's spent over twenty years in sales and operational leadership, plus nine years in ministry as a pastor at Nexus Church. Men's ministry, leadership development, and serving his community are where his heart lives.

“Tina has the talent. I've spent twenty years in the chair. Neither half of this works without the other.”

Read the full story
Tina Starr, cofounder and lead stylist of Monarch
Cofounder, Master Stylist & The Crazy One

Tina Starr

38 years in hair · 25 years in restoration

Without Tina, none of this happens.

Thirty-eight years in the hair industry. Twenty-five of those specifically in hair restoration. National award-winning stylist with a reputation that travels — known for her scissor technique, her flawless fades, and the kind of natural-looking results that make other men ask where do you go?

She took time off in recent years to be present for her kids and her two grandkids — the kind of decision that tells you exactly what kind of person she is. Now she's back, and the chair is open. The energy she brings to a room is its own thing — warm, sharp, fast, funny — which is roughly how she earned the “Crazy One” title around here.

Outside the studio she paints, gardens, and crochets. Though — for the record — she still hasn't made Justin the Cleveland Browns blanket she promised him. He's still waiting. She's not in a hurry.

“Hair is what I do. People are why I do it.”

What this means for you

When you call Monarch,
one of us picks up.

When you walk into the studio, one of us greets you. When you sit in the chair, Tina is the one cutting your hair — not a rotating roster of strangers. When something needs to be made right, you talk to Justin directly.

That's not a luxury feature. That's just how a real business should work.